"We know this is what it takes."
"And we've been working really hard and really long to bring all of these together."
Interface, interface, interface.
"Today I'm thrilled to show you the new Apple TV"
Video time. "Siri, show me something new"
We're seeing a video of the user interface of this
It's still called Apple TV, it sounds like. Probably some addendum to that name, though?
"Show me family movies. animated only. just the new ones"
Looks like a new remote that looks a lot like an iPhone
Siri as interface: Google and Amazon have done a lot of exploring in voice search and navigation already on Android TV and Fire TV.
Music is also on Apple TV
"This is the new Apple TV"
"And we believe it is the future of television."
Eddy Cue now takes the stage
My brother-in-law just bought 5 older Apple TVs without asking me.
He oversees iTunes, Apple TV, Apple Pay, etc
"The new Apple TV starts with a powerful set-top box and a revolutionary remote."
Remote has extra buttons, top touch surface. wider, black.
"It's built on a modern OS. With an iPhone you interact directly on the screen and we wanted to bring the same connected experience to your television even though it's across the room. Starts with voice and touch."
THANK GOD it's wider. I lose my Apple TV remote every 5 minutes
New remote has a glass touch surface across the top that makes it precise and fluid to move around
"You can easily glide across a set of movies. When you see one you like you just stop and it's there."
I hope you can find this Apple TV remote when you lose it
"Sometimes it's better to interact with television with voice. Hold down Siri button" and can voice request. Will be sorted by popularity
"All of the screens have been redesigned to look beautiful and they focus on the content."
Siri has universal search, context ("funny"), and can show info, seasons. Universal: shows iTunes/Hulu/Netflix, whatever taps into it.
"Today when you're looking for a particular TV show or movie, you have to open every app. With Siri, it will search across all your content apps and give you your vieiwing options on a single screen."
Jen Groves (?) from the Apple TV team is giving a demo. (I think that's her name)
Netflix/Hulu/HBO/Showtime/iTunes not a bad start for search. (Needs Amazon and YouTube cough cough)
"Gorgeous new screen savers. It looks like a photo, right, but do you see the cars moving? This is all high-def video we shot specifally for Apple TV"