Brand new operating sytem for TV called tvOS
It's based on iOS and built for the living room
"We've given some developers early access, and I'd like to show you some of the cool new apps they're working on."
Lots of developer tools for Apple TV, game controller access part of that.
Netflix, HBO (new imagery and UI), Hulu (prime time TV shows). Incredible games like Galaxy on Fire. And games only available on consoles like the new Disney Star Wars game
GuitarHero is bringing new game to Apple TV
ShadowMatic. Huge hit on iOs
apps for kids like PlayKids. Fitness app that works with Apple Watch
HBO, Netflix, Hulu, games: Galaxy on Fire, Rayman Adventures, Disney Infinity, Guitar Hero, Shadowmagic. PlayKids, comics apps, and Airbnb. And Zillow, too. All AppleTV apps ready soon.
"I'd like to give you demos of a few new apps. Andy Sum from Hipster Whale."
App has been downloaded over 40M times on iOS
Cross Road developer Hipster Whale on stage! Very cool. But why Crossy Road? Where's Pac-Man 256??
We're seeing demo now of the game of a chicken trying to cross the road
Looks like this is saying: one-tap games are easiest, for now.
Poor little chicken just got hit by a train. Game is Crosby Road
Also a multiplayer option
Multiplayer Crossy Road...on Apple TV...with lots of cute dead birds
multiplayer for gaming is the KEY part of what will make AppleTV compelling for games.
Hearthstone Apple TV, please
"Now I'd like to turn to a brand new game. Jon Carter from Harmonix"
Harmonic up next. More game demos! This is like mini-E3.
"With Rock Band, Harmonix brought music games to living rooms around the world."
Beat Sports: music games for Apple TV. Cool, kinda sounds like Rhythm Heaven on Nintendo
Wii Sports meets Guitar Hero
familiar game genre, again: simple interface. But a little more complex than Crossy Road.
what about shopping on your coach? GILT. Dan Ackerman, listen up!