"We think you're really going to love it."
So: Late October for Apple TV. $149/$199 for 32/64GB models.
"this is the future of television, coming now.
"iPhone has been embraced by customers around the world, and it's growing by leaps and bounds, not only in the United States but in all corners of the planet."
"grew at 3.5X the rest of the industry last quarter."
(if all of these products are in demo room I might die)
"In China, it's even more incredible. iPhone grew a stunning 75% versus the rest of the industry in decline."
"iPhone 6 and iPhone 6 Plus have been truly amazing."
"iPhone 6 is the most popular iPhone ever. In fact these are the most popular phones in the world."
(challenge of iPhone, imo: how to offer improvements? already a polished product, covers most bases fine)
"So how do you follow a success like this? I've gotten that question a few times. I am trhilled to show you the newest iPhones."
Video time. We're seeing images of a fish swimming
starting with motion background wallpaper, like on Apple Watch.
iPhones look the same body-wise.
iPhone 6S and iPhone 6S Plus
"We are driven to innovate at Apple. You've seen that all morning. And no product is more about innovation than the iPhone."
iPhone 6s, and iPhone 6s Plus. Start the "great 6s" Borat jokes now
"From the very start, the iPhone has been about bringing innovations that are really important in peoples' lives. As a result, iPhone has changed the world."
"What we have to show you today is really awesome. While they may look familiar, we have changed everything about these new iPhones."
"The team has worked incredibly hard to deliver new capabilties that are truly meaningful in our lives."
I'd hope they are the most advanced iPhones ever
"The iPhones you're about to see are the most advanced iPhones ever. In fact, they're the most advanced smartphones in the world."
"Brand new rose gold aluminium finish. New aluminium. Apple custom alloy. Same alloyws used in aerospace industry."
4 finishes. Silver, gold, space gray and rose gold
New iPhone 6s has silver, gold, space gray, and rose gold. Rose gold fans, celebrate!
4.7-inch display in 6S, 5.5-inch in 6S Plus