Some of us are having trouble with the live show...know that we are working hard to get it back up for everyone ASAP!
Hey guys! we're just getting into the auditorium and getting set up.
Apple on Thursday hosted an event at the Bill Graham Auditorium in downtown San Francisco. This venue seats a whopping 7,000 people and is typically used for concerts and other events like high school graduations.
Apple doesn't have 7,000 people at this event, though. (thank goodness. Can you imagine the WiFi issues if that was the case?)
So far so good on the WiFi, which is more than we can say about most tech events we cover
Apple’s September product launch has been key for the company. The company typically introduces its newest iPhones and follows up with another event in October for the iPad. This year, though, it looks like Apple may use its event today to showcase both of its mobile devices, as well as a new Apple TV.
It's a HOT and steamy day today in San Francisco. We're having a big heat wave. As Connie Guglielmo, the CNET News editor in chief said, 95 degrees is San Francisco is like 150 degrees anywhere else. haha
We're hearing this is going to be a very different format for an Apple event. It likely will be about 2 hours but could be longer.
To get started, it sounds like we're listening to the Beats One channel. So if anyone wants to feel like you're here, you can turn that on ...
So we're going to be shutting down comments in a minute, to get ready for the show to start. Thanks all for joining us.
For Apple, it’s key to keep releasing an iPhone that gets buyers to upgrade their older devices, as well as grow its position in other markets. The iPhone accounts for the vast majority of Apple’s sales -- more than two-thirds of overall revenue since the iPhone 6 came out -- but Apple needs stronger demand for its other products, as well.
I’m here with Scott Stein, our iOS device reviewer; Connie Guglielmo, the editor-in-chief of CNET News; and James Martin, one of our great CNET photographers.