"We want as many people as possible all around the world to continue playing with Mario. They'll do it first with iOS. Do it first with a brand new game. Super Mario Run."
Super Mario Run is a new iOS game.
"The magic of Mario is anyone can pick up a game and instantly start playing."
"Mario runs automatically to the right. As he does, he'll hurdle small gaps and certain enemies. It's very simple and the movement feels great."
"The longer you tap, the higher he jumps. This is key to getting high scores. In later levels, you'll see blocks that will change Mario's direction and start and stop with specific timing."
"What's new this time, what's different, is you can play the game one handed for the very first time."
"You can play while holding onto a handle on the subway, while eating a hamburger or while eating an Apple."
"In addition to the traditional Mario game play, have a new mode called Toad Rally"
Choose an opponent from the list and try to beat their high score
Continues Nintendo's other mobile games like Pokemon Go, Miitomo, and upcoming Animal Crossing/Fire Emblem games
Super Mario Run is a time-limit game, looks like a micro version of New Super Mario Bros. But has one-handed controls. One-button Mario!
"Battle Mode will have you not only competing against your friends but for the first time players from all over the world. Score based on coins you collect "and toads that appear. They appear when you do something impressive
I've said for YEARS that Nintendo needs to go to mobile. This is another major step. But this is also clearly a very separate type of game. One thing: graphics/etc look great.
"In the matches that you win, the toads you gather will become residents of your very own mushroom kingdom."
Well, I think Nintendo will now have two of the most popular games in the App Store (other is Pokemon Go, made by Niantic)
So: Nintendo uses Apple event to go up against Sony later today. Yeah, it's been a weird year
Game will be released at a set price. Don't have to worry about continuing to pay.
"Super Mario Run will release in time for holidays in 2016"
Will reveal pricing later
Super Mario Run will come out for the holidays. Nintendo also has Super Mario Maker coming for 3DS then
"We have one more piece of news. We've prepared a set of Super Mario stickers for iOS 10. Will launch when iOS 10 is available"
"Now as we start a new school year, let's turn our attention to education."
Okay, moving on from that
"Apple celebrated its 40th birthday earlier this year. It's no coincidence we've been committed to education for that entire time."
"We proud this morning to have some ConnectED teachers and students join us."
"I'm thrilled to tell you that this fall, all 114 schools that Apple is supporting will be up and running."