(like El Capitan in Yosemite)
App looks gamified: cute animations, etc.
"So many opportunities with the features of Series 2"
Series 2 styles: aluminum, steel, and now ceramic.
"Comes in a wide variety of styles. Cases in aluminum and stainless steel as well as a new material we've been working on for quite some time. Ceramic."
"This new white Apple Watch in ceramic has this pearl like shine. 4X harder than stainless steel. It looks great paired with a variety of bands."
(where's the Jony Ive video on this!)
"4x harder than stainless steel" - wonder if ceramic will be better at being scratch-resistant
New bands for the Series 2 from Hermes
Hermes designs and bands.
BTW: Apple Watch Series 2 looks externally identical to Apple Watch.
"That's Apple Watch Series 2. It is faster. It is brighter. It is water resistant so you can swim with it. It has built in GPS. ... It's also built according to our strict environmental standards. .. We think Apple Watch is the ultimate device for healthy life."
"We expect it to be popular with everybody but we think it will be especially popular with runners. We wanted to do something special for them."
Hmm...is this the wrap-up? So: Apple Watch Series 2 is mainly about sports, etc. Swim, GPS. Also the screen brightness, better processor, new designs. Definitely looks like part of a collection of watches.
"We've worked with Nike for over a decade. We couldn't be more excited today to announce Apple Watch Nike+
No mention of battery life yet...
Watch designed specficially with runners in mind. Beautiful perforated band.
Apple Watch Nike+ looks a FuelBand married Apple Watch
Trevor Edwards, president of the Nike Brand, is on stage to talk about this new device
"It's been such a great partnership working with Apple. Apple and Nike share a passion to make life easier and more fun. We look forward to conituing this amazing journey together."
"Nike has always been about inspiration and innovation for every athlete."
"Today sports and fitness are a bigger part of people's lives. More and more people wnat to get out and run. Getting started on your own and staying motivated can be tough."
"These devices are complex, they're cluttered and they're difficult to use." (talking about running devices)
"The Apple Watch Nike+. This isn't just a watch, it's your perfect running partner. It's simple, it's fun and it's easy to use. We think it delivers the best running experience out there."
"Starting a run has never been easier."